Local SEO (Search Engine Optimization) is the process of optimizing a website or online presence to improve its visibility in local search results. Local SEO helps businesses appear in front of potential customers who are searching for products or services in a specific geographic location.
Local SEO involves a variety of techniques such as optimizing website content, building local citations (mentions of the business name, address, and phone number on other websites), creating and optimizing Google My Business listings, and acquiring customer reviews. By implementing these techniques, businesses can increase their chances of appearing in Google’s “Local Pack” (the top three local search results) and Google Maps.
Local SEO is particularly important for small businesses and those with a physical location, such as retail stores, restaurants, and service providers. It can help these businesses attract more foot traffic, generate leads, and increase sales from local customers.
Off-page SEO- Backlinking - Shoaib Sheikh 786
Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. DA and PA are the new PageRank (PR itself is an outdated SEO metric now and should not be considered).
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