Description
SMS marketing, also known as text message marketing, is a type of mobile marketing that involves sending promotional messages and offers to customers via text messages. SMS marketing allows businesses to reach customers directly on their mobile phones, making it a highly effective way to engage with customers and drive sales.
SMS marketing messages can include promotions, discounts, new product announcements, event invitations, and other types of marketing messages. These messages are typically short and to the point, as they must be limited to 160 characters per message.
To receive SMS marketing messages, customers typically need to opt-in by providing their phone number to the business. This can be done via a sign-up form on the business’s website, a text message keyword, or other methods. Once customers have opted in, businesses can send them targeted messages based on their preferences, behaviors, and demographics.
SMS marketing can be an effective way to drive customer engagement and sales, but it’s important to use it responsibly and in compliance with local regulations. Businesses should obtain explicit consent from customers before sending them marketing messages, and should provide a clear opt-out option in all messages.
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